Comentarios en: Content marketing del bueno http://www.lasbuenaslenguas.com/2007/09/21/content-marketing/ Thu, 20 Nov 2008 23:13:03 +0000 http://wordpress.org/?v=2.5.1 Por: Jennifer Dlugozima http://www.lasbuenaslenguas.com/2007/09/21/content-marketing/#comment-8 Jennifer Dlugozima Wed, 26 Sep 2007 16:55:52 +0000 http://lasbuenaslenguas.com/?p=49#comment-8 Sergio, In the wireless world in the U.S., the phrase "Plus ca change, plus ca reste la meme," would be very appropriate. Seven years ago, when I worked for Powertel (a regional wireless start-up in the United States) we offered night and weekend hours starting at 7 p.m. It was a big success. Customers loved it. However, when the company was acquired by VoiceStream, the nights and weekend hours were changed to either 9 p.m. or midnight (I can't recall the exact hour). We had to notify all the Powertel customers about the change - and they weren't happy. Thus, in my experience, whenever a wireless company - or any company - offers a bonus in the form of free minutes or something else, they have to be prepared to honor that bonus forever. Otherwise, they risk seriously poking their customers in the eye. :) Jennifer Sergio,

In the wireless world in the U.S., the phrase “Plus ca change, plus ca reste la meme,” would be very appropriate.

Seven years ago, when I worked for Powertel (a regional wireless start-up in the United States) we offered night and weekend hours starting at 7 p.m. It was a big success. Customers loved it.

However, when the company was acquired by VoiceStream, the nights and weekend hours were changed to either 9 p.m. or midnight (I can’t recall the exact hour). We had to notify all the Powertel customers about the change - and they weren’t happy.

Thus, in my experience, whenever a wireless company - or any company - offers a bonus in the form of free minutes or something else, they have to be prepared to honor that bonus forever. Otherwise, they risk seriously poking their customers in the eye. :)
Jennifer

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